Link building is often defined as practise of getting links from other sites to your own site.
Search Engines give more importance to websites that have more inbound links and therefore rank those sites higher in their search results.
From past many years webmasters have actively involved in various link building activities to get top rankings in search engines.
Getting inbound links (links from other websites) not just help you in achieving top rankings but also increases your site traffic and popularity.
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